Magpie by Jen Shoop
Jen Shoop created Magpie as a means to inspire and politely provoke women to live thoughtful, well-curated, stylish lives.
Her literary, lifestyle publication covers a wide range of topics, including meaningful essays on grief, motherhood, and literature, while also providing fashion and product recommendations.
Our team supports Jen daily to strengthen her online brand experience. Throughout many years of integrated collaboration with Jen, we’ve strengthened her customer profiling, growth strategy, active social media presence, Pinterest, web updates, and a strong weekly digest to showcase her blog writing to an engaged email audience.
Throughout our time together, Jen’s Instagram following has seen over 300% growth, now with an engaged audience of 40k. Her readers are engaged and loyal. The beautiful, thoughtful world that she curates daily now has the strong marketing strategy and customer journey to support it.
PREVIEW THE PINTEREST PAGE & FOLLOW ALONG ON INSTAGRAM
When Caroline first connected with Jen years ago, one of Jen's long-term goals was to publish a book. After years of strategic experimentation on social media, editorial support from the Migrate team, and refining the way Jen shows up online, that goal became a reality — Jen published her first book, Small Wonders, in April 2026.
We’re honored to have entered fully into the Magpie world to keep every moving part running with the same care and intention Jen brings to her writing.
JEN’S DEBUT BOOK, SMALL WONDERS
INSIDE JEN’S DEBUT BOOK, SMALL WONDERS
“Caroline is a true thought partner for me. I admire the way she brings both serious marketing chops and light-hearted inquisitiveness to everything that comes before her. She has opened my mind, supported me in my goals, and made me feel less alone in this entrepreneurial journey.”
– Jen Shoop, Magpie by Jen Shoop