writer, content creator, & founder, caroline lunne

Caroline Lunne is a Charleston-based founder, writer, and creative, building a life rooted in delight.

This custom brand is rooted in a vibrant color palette, collected with intention from both around the world and inside Caroline’s everyday life. A strong, capitalized wordmark solidifies her professional approach to the growing industry of online content creation, paired with a casual handwritten font to add personality, made custom from Caroline’s handwriting.

The one-of-a-kind branding for Caroline’s Substack publication, Noticing, revolves around a tactile painting by local Charleston artist Julia Deckman, based on the exact windows of her special 100-year-old house. Intentional moments of color set the tone for her candid, descriptive writing style; a sharp yellow background nods to casual thoughts jotted down on Post-it notes and legal pads, and the window motif is lit with yellow from within to suggest warmth and presence.