writer, content creator, & founder, caroline lunne

Caroline Lunne is a Charleston-based founder, writer, and creative, building a life rooted in delight.

This custom brand is rooted in a vibrant color palette, collected with intention from both around the world and inside Caroline’s everyday life. A strong, capitalized wordmark solidifies her professional approach to the growing industry of online content creation, paired with a casual handwritten font to add personality, made custom from Caroline’s handwriting.

The one-of-a-kind assets for her Substack publication, Noticing, combine tactile, painted artwork by local Charleston artist, Julia Deckman, plus unique graphic treatment for within each post.