The Tiny Tassel
The Tiny Tassel is Charleston's go-to destination for unique, in-house-designed clothing and accessories made for everyday joy.
Founded in 2015 by Mimi Striplin as a love letter to the city, it is now the only Black and Asian woman-owned design house and boutique on the Charleston peninsula.
The Migrate team has integrated into The Tiny Tassel's tight-knit team culture, providing ongoing marketing support. Our daily support looks like strong email strategy and execution with marketing calendar management, ensuring every send reflects the vibrancy of the products and drives consistent sales conversions. Seasonally, we guide The Tiny Tassel team in effective campaign creation, event marketing, launch strategy, and photoshoot creative direction. We always work closely in communication with Mimi herself to make sure her ever-evolving vision for the brand is always present in their marketing.
PREVIEW OF THE REFRESHED EMAIL MARKETING
At the beginning of our time working with The Tiny Tassel, our design team led a strategic brand refresh — expanding the color palette and brand marks into something clean (yet still colorful!) and more versatile for the ongoing development of the brand. We applied that new visual language to a completely reimagined website with beautiful graphic design, clear category organization, and a unique storytelling approach that captures the full heart and history of the business.